NAPA® Echlin® Programs

We put a great emphasis on building and supporting our brands and key categories. Our goal is to help our customers by maximizing brand reach, identification, and awareness through both traditional and non-traditional platforms. Our strategic communications campaigns include national print and digital advertising, an extensive press release program, and a strong presence in the social space.

“We put great emphasis on building and supporting our programs.”

New, Expanded Diesel Program

To account for the burgeoning diesel market, NAPA® Echlin® has fully invested in diesel. Today, NAPA® Echlin® Diesel offers hundreds of parts in dozens of unique diesel engine management categories, and we’re a basic manufacturer in most of them. Looking ahead, NAPA® Echlin® Diesel is determined to deliver the finest quality diesel products, which is evident from our expansive diesel offering and revamped remanufacturing processes. To learn more, click here.

TPMS ‘See the Light’ Campaign
“See the Light, Check it Out.”

A lit or flashing TPMS light means low-tire pressure, sensor battery failure or a system malfunction, which can lead to unsafe driving conditions, a roadside flat, or even an accident.

The new NAPA® Echlin® TPMS marketing campaign provides the technician with targeted support material for his shop. The campaign themes “See The Light, Check It Out” and “Don’t Ignore This Light” tell a compelling story and hammer home our important message: Motorists, you need to keep your TPMS systems operating properly.

It also reinforces the important relationship between the motorist and their trusted automotive service professional. And reminds us all to have our service technician check our TPMS every time our tires are serviced.

NAPA® Echlin® Import: The Premium Import Leader

The NAPA® Echlin® Import brand is known for engineering, manufacturing, and distributing a full line of genuine import parts – parts that areunrivalled for quality, original look, fit, form and function. With manufacturing locations around the world, we are truly a global leader in import parts. We achieve excellence by focusing on the extra details that elevate our products above the rest and ensure complete satisfaction for technicians and motorists alike.

Our new program focuses on one NAPA® Echlin® Import part from each of 5 key categories, highlighting the design features that take it from good to great. Because when it comes to quality import parts, the details make all the difference.